Privacy Policy

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.
 

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the Responsible Party" in this privacy policy.
 

How do we collect your data?

Your data is collected, on the one hand, from information you provide to us yourself. This may include, for example, data you enter into a contact form.

Other data is collected automatically, or with your consent, by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.
 

What do we use your data for?

Some data is collected to ensure the website is provided without errors. Other data may be used to analyse your user behaviour.
 

What rights do you have regarding your data?

You have the right at any time to receive information, free of charge, about the origin, recipients and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can withdraw this consent at any time with future effect. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

For this, as well as for any further questions on the subject of data protection, you may contact us at any time.
 

Analytics Tools and Third-Party Tools

When you visit this website, your browsing behaviour may be statistically evaluated. This is done primarily using so-called analytics tools.

Detailed information on these analytics tools can be found in the following privacy policy.
 

2. Hosting

For the technical provision and maintenance of our website, we use Bäumer, Afonso, Meissner GmbH (Essener Str. 3-5, 46047 Oberhausen) as a service provider. In doing so, it may happen that this web agency gains knowledge of personal data, in particular technical access data, server log files, or data transmitted as part of making contact.

The web agency processes personal data on our behalf on the basis of a data processing agreement in accordance with Art. 28 GDPR, and uses the hosting provider Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany, as a sub-processor for hosting our website.

The legal basis for the processing of personal data in connection with hosting is Art. 6(1)(f) GDPR (legitimate interest in the secure, stable, reliable and efficient provision of our website).

Your personal data is processed by us exclusively in data centres within the European Union.
 

Data processing agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required under data protection law, which ensures that the personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.
 

3. General information and mandatory disclosures

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the internet (e.g. when communicating by e-mail) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
 

Note on the Responsible Party

The controller responsible for data processing on this website is:

Aesthetify GmbH
Fraunhoferstraße 10
45657 Recklinghausen

Phone: +491782979777
E-mail: info@aesthetify.de

The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).
 

Storage period

Unless a more specific storage period is stated within this privacy policy, your personal data will remain with us until the purpose of the data processing no longer applies. If you assert a legitimate request for erasure or withdraw consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place once these grounds cease to apply.
 

General information on the legal basis for data processing on this website

If you have consented to the processing of data, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, insofar as special categories of data are processed pursuant to Art. 9(1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is additionally carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to accessing information on your device (e.g. via device fingerprinting), the data processing takes place additionally on the basis of Section 25(1) TTDSG. Consent can be withdrawn at any time. If your data is required for the performance of a contract or the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if this is necessary to fulfil a legal obligation, on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The relevant legal bases applicable in each individual case are set out in the following paragraphs of this privacy policy.
 

Data protection officer

We have appointed a data protection officer.

Aesthetify GmbH
Fraunhoferstraße 10
45657 Recklinghausen

Phone: +491782979777
Email: info@aesthetify.de
 

Notice Regarding the Transfer of Data to the USA and Other Third Countries

Among other things, we use tools provided by companies based in the USA or other third countries that are not considered safe under data protection law. If these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in these countries. For example, US companies are obliged to disclose personal data to security authorities, without you as the data subject being able to take legal action against this. It therefore cannot be ruled out that US authorities (e.g. intelligence services) may process, evaluate and permanently store your data held on US servers for surveillance purposes. We have no influence over these processing activities.
 

Withdrawal of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can withdraw consent you have already given at any time. The lawfulness of any data processing carried out before the withdrawal remains unaffected by the withdrawal.
 

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).
 

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged infringement. This right to lodge a complaint exists without prejudice to any other administrative or judicial remedy.
 

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
 

Access, rectification and erasure

Under the applicable statutory provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as, where applicable, a right to have this data corrected or deleted. You are welcome to contact us at any time regarding this or any other questions about personal data.
 

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time to do so. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of the personal data we hold about you, we will generally need time to verify this. For the duration of this review, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of erasure.
• If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
• If you have objected in accordance with Art. 21(1) GDPR, a balancing of interests must be carried out between your interests and ours. As long as it has not been determined whose interests prevail, you have the right to demand that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data may – aside from being stored – only be processed with your consent, or for the establishment, exercise or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
 

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognise an encrypted connection by the fact that the browser's address line changes from “http://” to “https://” and by the padlock symbol in your browser bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
 

4. Data collection on this website

Cookies

Our websites use so-called “cookies”. Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted once your visit ends. Persistent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies can be used to analyse user behaviour or for advertising purposes.

Cookies that are necessary for carrying out the electronic communication process, for providing certain functions you have requested (e.g. for the shopping basket function), or for optimising the website (e.g. cookies for measuring website traffic) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is stated. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. If consent has been requested for the storage of cookies and comparable recognition technologies, processing takes place exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TTDSG); consent can be withdrawn at any time.

You can set your browser so that you are informed when cookies are set and only allow cookies on a case-by-case basis, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when you close your browser. If cookies are disabled, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.
 

Consent via Cookiebot by Usercentrics (Usercentrics A/S, Havnegade 39, 1058 Kopenhagen, Dänemark)

Data protection information: https://www.cookiebot.com/de/privacy-policy/

We use Cookiebot by Usercentrics on this website to obtain, manage and document visitors' consent to the use of cookies and comparable technologies. Cookiebot stores the user's consent status for cookies on the current domain. This allows the selected privacy settings to be saved and taken into account on subsequent visits to the site.

In doing so, technical information may be processed, in particular your IP address, browser and device information, the URL accessed, the date and time of the visit, the consent status, and information regarding the selected cookie categories.

Processing generally takes place within the European Union or the European Economic Area.
 

5. Social media

Facebook

This website incorporates elements of the Facebook social network. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.

You can find an overview of the Facebook social media elements here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives the information that you have visited this website using your IP address. If you click the Facebook "Like button" while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or of its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

Where consent has been obtained, the use of the above-mentioned service is based on Art. 6 (1)(a) GDPR and Section 25 TTDSG. Consent can be withdrawn at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

The transfer of data to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
 

Instagram

This website incorporates features of the Instagram service. These features are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or its use by Instagram.

Where consent has been obtained, the use of the above-mentioned service is based on Art. 6 (1)(a) GDPR and Section 25 TTDSG. Consent can be withdrawn at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. Any processing carried out by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

The transfer of data to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

Further information on this can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
 

6. Analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create any user profiles, does not store cookies and does not carry out any independent analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the fast and straightforward integration and management of various tools on its website. Where corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
 

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ('Google'), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator obtains various usage data, e.g. page views, time spent on the site, the operating systems used, and the user's origin. This data is aggregated into a user ID and assigned to the website visitor's respective device.

Furthermore, with Google Analytics, we can, among other things, record your mouse and scroll movements and clicks. In addition, Google Analytics uses various modelling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

This service is used on the basis of your consent pursuant to Art. 6 (1)(a) GDPR and Section 25 (1) TTDSG. Consent can be withdrawn at any time.

The transfer of data to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
 

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
 

Data processing agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
 

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising programme provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland.

Google Ads allows us to display advertisements on the Google search engine or on third-party websites when a user enters certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on user data available at Google (e.g. location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively, for example by analysing which search terms led to our advertisements being displayed and how many ads resulted in corresponding clicks.

This service is used on the basis of your consent pursuant to Art. 6 (1)(a) GDPR and Section 25 (1) TTDSG. Consent can be withdrawn at any time.

The transfer of data to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
 

Meta Pixel (formerly Facebook Pixel)

This website uses the Facebook/Meta visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, however, the data collected is also transferred to the USA and other third countries.

This makes it possible to track the behaviour of website visitors after they have been redirected to the provider's website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes, and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, meaning a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy (https://de-de.facebook.com/about/privacy/) can be used. This allows Facebook to enable the placement of advertisements both on Facebook and off Facebook. We, as the site operator, cannot influence this use of the data.

This service is used on the basis of your consent pursuant to Art. 6 (1)(a) GDPR and Section 25 (1) TTDSG. Consent can be withdrawn at any time.

We use the advanced matching function within the Meta pixel.

Advanced matching allows us to transmit various types of data (e.g. place of residence, federal state, postcode, hashed e-mail addresses, names, gender, date of birth or telephone number) of our customers and prospective customers, which we collect via our website, to Meta (Facebook). This activation allows us to tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. Advanced matching also improves the attribution of website conversions and extends Custom Audiences.

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data-protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

The transfer of data to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Facebook's privacy notices: https://de-de.facebook.com/about/privacy/.

You can also the remarketing function "Custom Audiences" in the advertising settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate this. To do so, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.
 

Meta Ads

Description and scope of data processing

Meta Ads enables us to display advertisements on the platforms of the Meta group (Facebook, Facebook Messenger and Instagram) through targeted advertisements based on user data available at Meta (e.g. location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively, for example by analysing which advertisements led to corresponding clicks.

Legal basis for data processing

‍The legal basis for the processing of the data is your consent pursuant to Art. 6(1)(a) GDPR.

Purpose of data processing

‍The purpose of this processing is to enable us to carry out advertising measures.

Duration of storage

‍The personal data is retained for as long as it is necessary to fulfil the purpose of processing. The data will be deleted as soon as it is no longer required to achieve this purpose.

Options for objection and removal

‍We do not collect any data without your consent. You can withdraw your consent at any time.

Facebook Pixel

We use the remarketing function “Custom Audiences” from Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website. This application serves the purpose of specifically addressing visitors to the website with interest-based advertising on the Facebook social network. For this purpose, Facebook's remarketing tag has been implemented on the website. When the website is visited, this tag establishes a direct connection to the Facebook servers. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalised, interest-based Facebook ads. Your data may be transferred to the USA in the process. Facebook has certified itself under the US-EU Data Protection Agreement “Privacy Shield” and has thereby committed to complying with European data protection regulations. Data processing, in particular the setting of cookies, takes place with your consent on the basis of Art. 6(1)(a) GDPR. You can withdraw your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent up until the withdrawal. Further information on the collection and use of data by Facebook, your related rights and options for protecting your privacy can be found in Facebook's privacy notices at https://www.facebook.com/about/privacy/.
 

Perspective

General information

This website uses Mobile Funnel (hereinafter: Funnel), operated by Perspective Software GmbH (hereinafter: Perspective), a company based in Germany, which offers software for creating and operating Mobile Funnel (https://perspective.co/impressum). The data entered when using Mobile Funnel is transmitted via SSL encryption and stored in a database. Curia Consulting GmbH, Oststraße 55, 40211 Düsseldorf is responsible for this data within the meaning of Art. 24 GDPR. Perspective is merely the operator of the software and, in this context, a processor under Art. 28 GDPR. The basis for processing by Perspective is a data processing agreement between Curia Consulting GmbH and Perspective. In addition, Perspective Software GmbH processes further data in order to provide its services, in particular for operating Mobile Funnel, some of which may also be personal data. This is explained in more detail below.

Data controller

The controller within the meaning of data protection law is:

Perspective Software GmbH
Müggelstraße 22 10247 Berlin
Email: privacy@perspective.co

Access logs (“server logs”)

Every time the funnel is accessed, general log data, known as server logs, is automatically collected. This data is generally pseudonymised and therefore does not allow any conclusions to be drawn about a specific individual. Without this data, it would in some cases be technically impossible to deliver and display the software's content. In addition, the processing of this data is essential for security reasons, in particular for access, input, transmission and storage control. Furthermore, the anonymous information may be used for statistical purposes as well as for optimising the offering and the technology. In addition, the log files may be reviewed and analysed retrospectively if there is suspicion of unlawful use of the software. The legal basis for this can be found in Section 15 (1) of the German Telemedia Act (TMG) as well as Art. 6(1)(f) GDPR. Generally collected data includes the domain name of the website, the web browser and browser version, the operating system, and the timestamp of access to the software. The user's IP address is not stored. However, the user is assigned a so-called session ID. The scope of this logging does not exceed the usual scope of any other website on the internet. These access logs are stored for up to 7 days. There is no right of objection.

Collection of User Behaviour Data

In general, data such as the domain name of the website, the web browser and web browser version, the operating system, the user's session ID, and the timestamp of access to the software are collected. All data entered by the user when using the funnels (e.g. answering form fields; use of interactive components) is assigned to the user by means of a session ID and made available to the operator of this website. It is the responsibility of the operator of this website to delete, store and further process this personal data in accordance with current legislation.

Use of Cookies

So-called cookies are used in the funnel. These are small text files that are stored on the device you use to access this funnel. The cookies used serve to ensure security when visiting a website (“strictly necessary”), to implement certain functionalities such as default language settings (“functional”), and to improve the user experience or performance on the website (“performance”). Within the funnel, strictly necessary, functional and performance cookies are used, in particular to implement certain default settings such as language, to store given answers even with a poor internet connection, or to analyse the performance of a funnel and the channel used by a user to reach this funnel. The use of cookies is essential for the provision of our services and thus for the performance of the contract (Art. 6 (1) b) GDPR). Storage period: Up to 1 month or until the end of the browser session. Right to object: You can decide via your browser settings whether to allow cookies or object to the use of cookies. Please note that disabling cookies may result in limited or completely restricted functionality of the funnel. The operator of this website has the option to decide individually for each funnel used which choices regarding the use of cookies are given to the user. It is the responsibility of the website operator to use cookies in accordance with applicable legal restrictions. If the website operator uses extensions from external companies within the funnel, it is the responsibility of the website operator to inform the user about this.

Data Subject Rights

Insofar as personal data is processed by Perspective Software GmbH as the controller, you, as the data subject, have certain rights under Chapter III of the EU General Data Protection Regulation (GDPR), depending on the legal basis and purpose of the processing, including in particular the right to information (Art. 15 GDPR), the right to rectification (Art. 16 GDPR), the right to erasure (Art. 17 GDPR), the right to restriction of processing (Art. 18 GDPR), the right to data portability (Art. 20 GDPR), and the right to object (Art. 21 GDPR). Insofar as the processing of personal data is based on your consent, you have the right under Art. 7(3) GDPR to withdraw this data protection consent. Please contact the data protection officer of Perspective Software GmbH to exercise your data subject rights in relation to the data processed for the operation of the funnels (see item B.).

Final provisions

Perspective reserves the right to amend this privacy policy at any time in order to ensure that it always complies with current legal requirements, or to implement changes to services in the privacy policy, e.g. when introducing new services. The new privacy policy will then apply to any renewed visit to the funnel.

Zapier

We use the automation software Zapier for our website. The service provider is the American company Zapier Inc., 548 Market Street 6241, San Francisco, CA94104, USA.

Zapier also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may be associated with various risks to the lawfulness and security of data processing.

As a basis for data processing involving recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a transfer of data there, Zapier uses what are known as standard contractual clauses (= Art. 46 (2) and (3) GDPR). Standard contractual clauses (SCCs) are template agreements provided by the EU Commission and are intended to ensure that your data continues to meet European data protection standards even when it is transferred to and stored in third countries (such as the USA, for example).

Through these clauses, Zapier commits to maintaining the European data protection standard when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses, among other places, here: https://eur-

lex.europa.eu/eli/dec_imp|/2021/914/oj?locale=de

Furthermore, we have concluded a data processing agreement with Zapier in accordance with Art. 28 GDPR.

You can find the data processing terms (Data Processing Agreements), which comply with the standard contractual clauses, at

https://zapier.com/help/account/data-management/standard-contractual-clauses-at-zapier.

You can find more information about the data processed through the use of Zapier in the Privacy Policy at https://zapier.com/privacy.
 

7. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the holder of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.

The data entered into the newsletter sign-up form is processed solely on the basis of your consent (Art. 6(1)(a) GDPR). You can withdraw your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The lawfulness of the data processing carried out before the withdrawal remains unaffected.

The data you provide to us for the purpose of receiving the newsletter is stored by us or the newsletter service provider until you unsubscribe from the newsletter, and is deleted from the newsletter distribution list after unsubscribing or once the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion, based on our legitimate interest under Art. 6 (1)(f) GDPR.

Data that we have stored for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not combined with other data. This serves both your interests and our interest in complying with the legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest

Brevo

Managing contacts and sending messages
This type of service enables the management of a database of e-mail contacts, phone numbers or any other contact information in order to communicate with the user.
The services may also collect data on the date and time a message was read by the user, as well as on when the user interacts with incoming messages, for example by clicking on links contained within them.

Brevo Email (Sendinblue GmbH)
Brevo is a service provided by Sendinblue GmbH for managing e-mail addresses and sending messages.

Personal data collected: cookie; email; usage data.

Processing location: Germany, France
Privacy policy: https://www.brevo.com/de/legal/privacypolicy/

Management of user databases
This type of service allows the provider to create user profiles by using the e-mail address, name or other information that the user has provided to this application, as well as tracking user activities through analytics functions. This personal data can also be matched with publicly accessible information about the user (such as social media profiles) and used to build a personal profile, which the provider can display and use to improve this application.

Some of these services may also involve sending timed messages to the user, such as e-mails that this application links to specific actions.
Brevo Marketing Automation (Sendinblue GmbH SendinBlue SAS)
Brevo is a management service for user databases, from Brevo's GDPR privacy policy.
Personal data collected: cookie; email; usage data.

Processing location: Germany, France
Privacy policy: https://www.brevo.com/de/legal/privacypolicy/ 

Conclusion of a data processing agreement
We have concluded a contract with Brevo in which we require Brevo to protect our customers' data and not pass it on to third parties.
 

8. Plugins and tools

YouTube

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our web pages on which YouTube is embedded, a connection is established to YouTube's servers. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use comparable technologies for recognition purposes (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent attempted fraud.

If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of presenting our online offerings in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Where corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

Further information on the handling of user data can be found in YouTube's privacy policy at: https://policies.google.com/privacy?hl=de.
 

Google Fonts (local hosting)

This site uses what are known as Google Fonts, provided by Google, for the consistent display of fonts. The Google Fonts are installed locally. No connection to Google's servers takes place.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
 

Font Awesome

This page uses Font Awesome for the uniform display of fonts and symbols. The provider is Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, Massachusetts, USA.

When a page is accessed, your browser loads the required fonts into its browser cache in order to display texts, fonts and symbols correctly. For this purpose, the browser you use must establish a connection to Font Awesome's servers. This means Font Awesome becomes aware that this website has been accessed via your IP address. The use of Font Awesome is based on Art. 6 (1)(f) GDPR. We have a legitimate interest in the uniform presentation of our website's typeface. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and Section 25 (1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

If your browser does not support Font Awesome, a standard font from your computer will be used.

Further information about Font Awesome can be found and in the privacy policy of Font Awesome at: https://fontawesome.com/privacy.
 

Google Maps

This page uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Irland.

In order to use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this website has no influence on this data transfer. When Google Maps is activated, Google may use Google Fonts for the purpose of displaying fonts consistently. When Google Maps is called up, your browser loads the required web fonts into its browser cache in order to display text and fonts correctly.

Google Maps is used in the interest of presenting our online services in an appealing way and making it easy to find the locations we indicate on our website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Where corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.

The transfer of data to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

You can find more information on how user data is handled in Google's privacy policy: https://policies.google.com/privacy?hl=de.
 

9. eCommerce and payment providers

Processing customer and contract data

We collect, process and use personal customer and contract data for the purpose of establishing, structuring and amending our contractual relationships. We only collect, process and use personal data relating to the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.

The customer data collected is deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.
 

10. Use of Chatbots

We use Typebot to provide a chatbot on the website. The chatbot processes meta/communication data (e.g. device information, IP addresses) and messages exchanged between the bot and the user in order to answer questions from website visitors. The bot is hosted locally on servers provided by Digital Ocean. The data is processed in the USA.

The hosting provider is Digitalocean LLC, 101 Avenue of the Americas 10th Floor, New York, NY 10013, USA. OpenAI (ChatGPT) is used as the service provider for answering questions. The provider is OpenAI Ireland Ltd., 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland.

The legal basis for the processing is Art. 6 (1) sentence 1 (f) GDPR. We have a legitimate interest in offering website visitors a simple way to get support and have their questions answered.

The transfer of personal data to a country outside the EEA is based on an adequacy decision. The security of the data transferred to the third country (i.e. a country outside the EEA) is ensured, as the EU Commission has decided, within the framework of an adequacy decision pursuant to Art. 45(3) GDPR, that the third country guarantees an adequate level of protection.

The data is masked after collection so that it can no longer be linked to a specific person. Further information is available in the provider's privacy policy:

• Typebot: https://typebot.io/privacy-policy
• Digital Ocean: https://www.digitalocean.com/legal/privacy-policy
• ChatGPT: https://openai.com/policies/row-privacy-policy/
   

11. Tracify

We use the web analytics service Tracify on our website, or on parts of our website, to record how our website is used by its visitors and to evaluate and optimise the effectiveness of our advertising/marketing measures. Tracify is a web analytics service provided by Tracify GmbH in Munich, Germany. Tracify GmbH acts for us as a processor on the basis of a data processing agreement in accordance with Art. 28 GDPR.

Tracify enables an analysis of website usage and the customer journey without storing cookies or other information on the user's device, but solely on the basis of browser and device information, such as the user's IP address, the configuration of the respective user agent (User Agent String), usage data, order information, contact details, screen resolution, installed fonts and plugins, and the processor of the respective device.

The information transmitted to Tracify is fully and irreversibly anonymised immediately after transmission, so that any connection to a person is ruled out. Only the anonymised, aggregated information is analysed.

Data processing when using Tracify takes place entirely within Germany; no data is transferred to unsafe third countries without an adequate level of data protection.

The legal basis for the use of Tracify is our legitimate interest pursuant to Art. 6(1)(f) GDPR in the needs-based design of the website and in the evaluation and optimisation of our marketing measures.